I read an article from the Florida Real Estate Journal that I thought I would share for my post this week. Since I have recently expanded the number of states that I can lend in, Florida's housing market is now of a greater interest to me and my readers. The article below is from that publication and discusses what's been going on in the industry, predictions for 2010, and how Florida stacks up against the rest of the country.
The president of a leading Central Florida homebuilder said the worst housing market he’s ever seen could start to show noticeable improvement in late 2010. Until then, homebuilders - and businesses in general - will have to focus on shrewd management to survive.
“In my 37 years of doing it, this is the most difficult time I’ve seen in the overall housing industry and everything that relates to it,” said Robert Adams of Highland Homes.
“This (downturn) is a little different because it was preceded by a high level of demand for housing that was largely artificial in a lot of markets in the country, including Florida,” he said. “Homes were built not for use by the buyer but for anticipated resale by the buyer.”
About 60% of the housing demand was artificial, Adams said, resulting in a near doubling of home prices from 2003 through the end of 2005.
“We have never seen that kind of rapid escalation. It was enabled and facilitated by mortgage programs that allowed a lot of folks to contract for homes who had no business doing it,” he said.
The house of cards began to fall at the end of 2005, Adams said, with housing demand collapsing amid a drop in consumer confidence. The last 18 months have seen an uninterrupted decline in new-home pricing, he said, and new-home starts in Polk County have fallen to an annual rate of 1,000 from 8,500 in 2005.
“We got left with a glut of inventory. Those things combined made this (downturn) very difficult,” he said.
The good news, Adams said, is that existing-home inventory is beginning to be absorbed, which must happen before a market recovery takes hold. The Florida Association of Realtors reported a 20% increase in sales in February from one year ago.
“Meanwhile, it’s a very competitive environment among the homebuilders striving to carve out a piece of a substantially reduced pie,” he said.
Highland Homes - which has about 20 projects in Polk, Hillsborough, Pasco and Lake counties - has seen a 40% drop in business from the most recent peak, compared to 75% for the industry in general, Adams said. Highland Homes’ pricing ranges from the $120,000s to the $250,000s.
Adams said he plans to expand Highland Homes into the Orlando market on a very limited basis, but he doesn’t expect an upswing in the housing market or a change in first-time home buyers confidence for some time to come.
“I don’t see much change for the foreseeable future. We’re prepared to slug it out through 2009, and we’ll be in the same environment through most of 2010. I would hope as 2010 comes to a close that we’ll see some improvement,” he said.